The Connected Frontline: Driving Impact Through Comms
URL copied!
All Blogs > Driving Impact Through Comms
You put a lot into your company’s communications. You craft updates, share news, and try to keep everyone in the loop. But for your frontline teams, are those messages genuinely landing? Or are you broadcasting into the void?
It’s a critical challenge confirmed by Workvivo’s recent ‘Frontline Gap’ report: 42% of frontline workers say their company is bad at communicating with them – leaving them feeling out of touch, disengaged, and unheard.
What's Really Going Wrong With Your Comms?
It’s more than just a morale issue. This communication gap has real consequences for your operations, safety, and your ability to quickly respond to change.
- Your Messages Are Getting Ignored: If your communications aren’t relevant, they’re noise. Almost half of frontline workers say much of their company’s communication seems irrelevant to them. The result? Only 37% frequently read company communications, with a worrying 19% rarely or never opening them.
- Valuable Insights Are Being Lost: Your frontline has invaluable feedback from the ground, but often, no way to share it. Over a third have feedback they want to share with leadership but no good way to do so. What’s more, nearly a quarter say they’re rarely or never asked for their opinion on how work gets done. It’s not only disempowering, but it means you’re missing out on critical operational improvements and ideas from the very people in front of your customers.
- A Growing Disconnect from the Top: How connected can your frontline feel if they don’t even know who’s leading the charge? 46% don’t even know who the CEO is. Yet, they want to connect: more than half would like to hear updates from their CEO, and 69% want to understand their company’s decisions better. Without that human connection, building a unified culture and a shared mission is impossible.
Why Investing in Comms Pays Off
Fixing your ‘Communication Gap’ unlocks significant value across your entire organisation.
- Boosted Engagement & Morale: Employees who feel informed and heard are more engaged, leading to a more positive and productive workplace.
- Sharper Operations & Execution: Clear, timely communication means better coordination, fewer errors, and quicker implementation of processes and directives.
- Enhanced Safety & Compliance: Critical safety updates and procedural changes land consistently, leading to a safer working environment and improved compliance.
- Greater Agility & Faster Response: An informed and connected frontline can quickly understand and implement changes, allowing your business to pivot and respond effectively to market shifts or new demands.
- Richer Insights & Innovation: When two-way channels truly work, invaluable feedback and ideas flow from those on the ground directly to decision-makers, driving continuous improvement and innovation.
- A Unified, Resilient Culture: By connecting every employee to your mission and leadership, you build a stronger sense of belonging and a more cohesive, resilient company culture.
It’s about creating a better, more effective business through communication.
Smart Comms for Real Connection
It’s time to move beyond old broadcast methods and embrace purposeful, two-way communication that works for everyone. And an employee experience platform like Workvivo is designed to help you do just that:
- Deliver the Right Message, Every Time: Send targeted updates instantly to specific teams or roles, ensuring every message is relevant and lands where it matters most. No more spamming.
- Open Up Two-Way Dialogue: Provide easy, intuitive ways for frontline teams to ask questions, share feedback, and contribute ideas directly. This builds trust and taps into invaluable on-the-ground insights.
- Connect Leadership to the Frontline: Enable your leaders, even the CEO, to share authentic video messages and insights that resonate. This humanises leadership and fosters a powerful sense of belonging.
- Made for Mobile, Built for Life: Designed as a mobile-first app, it fits seamlessly into the fast-paced reality of frontline work.
Workvivo also provides the tools to analyse engagement and tailor communications, helping you refine your approach and ensure your efforts are always improving.
VMG Connect: Maximising Your Platform's Impact
Bringing a powerful platform like Workvivo on board is a big step. But truly transforming your communications and delivering impact? That’s where we come in. 🤗
We don’t just provide Workvivo licenses. Instead, we bring our expertise and support to drive real change in your communications:
- Strategic Comms Planning: We guide your team in crafting targeted communication strategies to engage your frontline teams effectively.
- Seamless Launch & Adoption: We partner with you to ensure your platform launches smoothly and is widely adopted. We provide expert change management and training, so it becomes an integral part of your company’s communication culture.
- Engaging Content & Community: We assist in developing compelling content and help you foster vibrant online communities where two-way dialogue thrives and people feel ownership.
- Impactful Internal Campaigns: We work with you to design powerful campaigns that boost platform adoption and make it central to your employees’ daily work.
- Audits & Ongoing Optimisation: We provide expertise and continuous support to ensure your Internal Comms remain engaging, effective, and aligned with your business goals.
And, we’re local! Our teams provide on-the-ground support and local expertise, becoming an extension of your team to ensure your platform consistently delivers real impact.
It's Time to Talk Real Communications
Are your messages getting lost in translation? Is your frontline feeling unheard or out of the loop? This ‘Communication Gap’ has real operational consequences but it doesn’t have to be this way.
Let’s talk about getting your messages heard, making every voice count, and genuinely connecting your entire workforce to drive your business forward.